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Comfortably Navigate Modern Marketing

Too many businesses find themselves caught between technical teams that can build just about anything — but don’t necessarily understand messaging — and marketing teams with creative ideas they can’t technically execute.

The result? More vendors, more handoffs, more explaining, and a lot more opportunities for good ideas to get lost in translation.

That’s the gap Toque Marketing closes. From brand strategy, content, and public relations to web development, technical documentation, accessibility, and AI search optimization, we bring both the people shaping the message and the people building the solution together.

Whether you need a single specialized project, ongoing marketing support, or an experienced team working behind the scenes, Toque helps you navigate what comes next.

Toque Marketing Services

Modern marketing is equal parts communication, creativity, and technology. So are we.

Effective marketing doesn’t stop when the strategy is approved. A great tech stack doesn’t matter if it’s not solving the right problem.

Toque Marketing brings both sides together with services ranging from individual projects and specialized technical work to ongoing fractional support.

Accessibility, Security & Technical Services

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Some projects require expertise that doesn't fit neatly into a traditional marketing org chart. That's kind of our thing.

Our extended technical capabilities help organizations create digital experiences and resources that are more accessible, secure, usable, and easier to maintain.

  • Website accessibility audits
  • WCAG 2.2 AA accessibility reviews
  • Manual and automated accessibility testing
  • Accessibility remediation and retesting
  • PDF accessibility review
  • Cybersecurity audits and assessments
  • Technical documentation
  • Custom development and consulting

Website accessibility audits starting at $1,500

Technical documentation, cybersecurity, remediation, and specialized projects quoted by scope.

AI Search, AEO & GEO Optimization

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We leverage technical expertise to elevate the creative assets you've already invested in.

Your customers aren't searching the way they used to. But that doesn't mean your content isn't still valuable. It just needs help being discovered.

Toque Marketing doesn't replace your human-created work with AI slop. Rather, we adapt your existing content library for today's SEO, AEO, and GEO landscape.

We do this by combining content optimization with the technical, backend work that helps search engines and AI systems understand, structure, and surface your content.

  • AI search readiness assessments
  • AEO and GEO optimization
  • Technical AEO and GEO implementation
  • Existing content audits and modernization
  • Answer-first content structure
  • User intent and semantic optimization
  • Metadata review and optimization
  • Internal linking recommendations
  • FAQ development
  • Structured data recommendations and implementation
  • Search visibility baselines and optimization roadmaps

AI Search Readiness Assessments starting at $1,500

Optimization Sprints starting at $2,750

Web Design, Development & Digital Experience

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No matter how great an idea is, you still need someone who can actually build it. Gain an optimized website that is built to to expand with your business.

We design, develop, maintain, and improve digital experiences with your business goals and users in mind. We never implement or suggest technology just for technology's sake.

  • Website strategy and architecture
  • UX/UI design and review
  • Website design and development
  • CMS implementation and management
  • Custom CMS development
  • Platform migrations
  • Landing page development
  • Website maintenance and optimization
  • Automation and integrations
  • Analytics implementation

Website design and build projects starting at $5,000

Custom development and migrations quoted by project.

Branding and Messaging

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Knowing who you are, who you're talking to, and what you're trying to accomplish will always matter more than chasing the latest marketing trend.

We help organizations build strong brands and practical marketing strategies grounded in their actual goals and audiences.

  • Brand strategy and positioning
  • Messaging development
  • Brand identity and style guides
  • Marketing and communications strategy
  • Campaign development
  • Audience and stakeholder strategy
  • Fractional marketing and communications leadership

Brand identity packages starting at $4,500.

Already have a brand but need help with positioning, messaging, or go-to-market strategy? We offer project-based consulting.

Social & Digital Marketing

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Being everywhere all the time isn't a marketing strategy. Being in the right digital spaces for the right people is.

We plan and execute digital campaigns around your goals, audience, and resources, not an arbitrary posting quota or whatever the algorithm supposedly wants this week.

  • Social media strategy and management
  • Organic and paid social campaigns
  • Content calendars
  • Email campaigns
  • Digital advertising
  • Campaign analytics and reporting
  • Audience growth and engagement strategy
  • Multi-channel campaign development

Available as part of ongoing marketing engagements or as individual custom campaigns.

Content, Communications & PR

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We help the right people understand your message and why it matters.

From deeply researched thought leadership to a time-sensitive media response, we turn expertise and information into clear, compelling communications built around the people you need to reach.

  • Content and editorial strategy
  • Copywriting and long-form content
  • Thought leadership
  • Executive ghostwriting
  • Blogs, articles, white papers, and case studies
  • Email marketing and newsletters
  • Public relations and media outreach
  • Press releases and media materials
  • Executive and stakeholder communications

Crisis communications sprints starting at $2,500

Need something else? Content, communications, and PR projects can also be scoped individually or as ongoing support.

Meet the Team Behind Toque

Christina Eichelkraut

Co-Founder - Communications & Content Strategy

Christina Eichelkraut is a communications strategist, writer and former journalist with nearly two decades of experience turning complicated ideas into clear, compelling stories. Her work spans technology, cybersecurity, healthcare, nonprofits and mission-driven organizations, with expertise in content strategy, thought leadership, executive communications, PR and brand messaging.

Before moving into marketing and communications, Christina spent nearly a decade in newsrooms, where she learned to ask good questions, research unfamiliar subjects quickly and explain them without making them boring. Today, she brings that same approach to organizations that need smart strategy, strong writing and communications that actually sound human.

She is also the founder and CEO of the Technology Education Collective, a Phoenix-based nonprofit dedicated to making hands-on technology education more accessible.

Connor Johnson

Co-Founder - Web Design & Development

As the Chief Technology Officer, Connor aims to inform clients about technology solutions and help them navigate with forward looking strategies. While the industry is charging ahead with modern trends, Connor strives to build a solid foundation for businesses to better adapt. He has worked alongside various companies and universities to expand their audience, improve their code quality, and grow their overall online presence.

He is also the CTO of Technology Education Collective, a Phoenix-based nonprofit dedicated to making hands-on technology education more accessible. Connor has lead various tech based events on a range of topics from Linux to Python programming.